Product Description Fashion is all about experimenting with styles, pushing the boundaries, and setting new trends. But despite changing seasons and tastes, the staple skills necessary for a fashion designer always stay the same. 200 Skills Every Fashion Designer Must Have offers a practical overview of the core concepts and techniques required. Readers will find: Step-by-step tutorials for essential skills Tips on techniques for sewing and alterations Guidance on working with fabrics, textures, and patterns Fundamental concepts explained in vocational context A review of the entire creative process, from idea generation, design, and garment construction to showing a collection on the catwalk Illustrations, photographs, easy-to-follow instructions, and more Fashion students, bloggers, and aspiring professionals alike will discover what it takes to bring their ideas to life, establish their brand, and evolve from being a good designer into a great one. Review "This handy, informative guide is highly recommended for anyone considering fashion as a career."-- ARBAonline (American Reference Books Annual online) "...a "must" for anyone seeking to break into the business, highly recommended."-- The Midwest Book Review About the Author Aisling McKeefry is Head of Design at online retail giant ASOS.com, where she oversees the design of all ASOS branded footwear, bags, accessories, and jewelry. With more than a decade of fashion design experience, she has collaborated with such notable designers as Matthew Williamson, Julian McDonald, Jasper Conran, Henry Holland, and Ben de Lisi.