Product Description When New Yorkâbased graphic designers and long-time friends Timothy Goodman and Jessica Walsh found themselves single at the same time, they decided to try an experiment. The old adage says that it takes 40 days to change a habitâcould the same be said for love? So they agreed to date each other for 40 days, record their experiences in questionnaires, photographs, videos, texts, and artworks, and post the material on a website they would create for this purpose. What began as a small experiment between two friends became an Internet sensation, drawing 5 million unique (and obsessed) visitors from around the globe to their site and their story since it was launched in July 2013. 40 Days of Dating: An Experiment is a beautifully designed, expanded look at the experiment and the results, including a great deal of material that never made it onto the site, such as who they were as friends and individuals before the 40 days and who they have become since. Note: 40 Days of Dating has a special binding that allows it to open very flat by attaching the endpapers to the inside covers. From the Publisher 40 Days of Dating incorporates a unique page design. The authors chose to recreate the experience of their original blog by designing those pages in a landscape format without page breaks. Wrapping the images and text from page to page mimics the continuous scrolling of a computer screen and is not a mistake in printing. About the Author Jessica Walsh is a designer, art director, and partner in the New Yorkâbased design firm Sagmeister and Walsh. Timothy Goodman is a designer, illustrator, and art director based in New York City; he runs his own studio. Walsh and Goodman have each won awards for their work from the Type Directors Club, Art Directors Club, SPD, Print, and Graphis.