HOME ABOUT BLOG CONTACT
401 Killer Marketing Tactics to Maximize Profits, Increase Sales and Stomp Your Competition

401 KILLER MARKETING TACTICS TO MAXIMIZE PROFITS, INCREASE SALES AND STOMP YOUR COMPETITION

by: Tom Feltenstein
Format: Paperback

price comparison

loading

Description

Surefire, down-and-dirty guerrilla marketing tactics for businesses of all sizes

Lottery ticket giveaways, discounts for customers who rip competitors' ads out of the yellow pages, paying people to picket your store with signs proclaiming your low prices and great service . . . These are just three of the hundreds of cheap, surefire marketing tactics contained in 401 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition. Expert Tom Feltenstein arms you with a veritable encyclopedia of tested-in-the-trenches marketing and promotional solutions.

This fully revised and updated edition of Feltenstein's acclaimed guide features:

  • Real-world examples from dozens of Feltenstein clients, including Disney, Ben and Jerry's, Texaco, Coca-Cola, Hyatt, and more
  • An encyclopedia format designed for ready reference
  • A different idea on each page--and how to make it happen

Details

Product Code: 9780071441377
ISBN: 0071441379
Publisher: McGraw-Hill
Publication Date: 2004-12-21
Number of Pages: 320 pages
Languages: english
Edition: 1
Dimension: 5.91 x 1.1 x 8.9 inches
Shipping Weight: 1.05 pounds