Product Description Most people have to communicate with colleagues every day and persuade them to understand their opinions or to accept their views. This handbook is intended for anyone who is interested in such goal-oriented language. It extracts 300 persuasive tactics from research findings in communication, linguistics, pragmatics and related fields, and presents them in a clear, concise and consistent manner. Such tactics as analogy, argument presentation, humour and metaphor are included. Each tactic is presented on a separate page with an analysis of its persuasive value. Two indexes - one by persuasive need and the other by tactic - allow readers full flexibility to use the handbook in their own way. This work should be of interest in courses which deal with the management of interaction, pragmatics, discourse analysis and communications. Review 'Joan Mulholland's Handbook of Persuasive Tactics is an intelligently conceived resource. She draws together practical guidance from a wide range of sources, filters it through her extensive experience to provide unique and valuable support for serious academic study as well as provising readers with practical information and advice. The text is factual but never dull, imaginative and stimulating without straining credibility. It is for browsing and study as much as for practical reference.' - The Service Industries Journal About the Author Joan Mulholland is a Senior Lecturer in Communication Studies at the University of Queensland, Australia.