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A Preface To Marketing Management

A PREFACE TO MARKETING MANAGEMENT

by: Peter, J. Paul
Format: Paperback

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Description

Product Description Preface to Marketing Management, 12e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts. About the Author J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison. He has won many awards for his contributions through research, textbooks, and education. James H. Donnelly, Jr. Is the Turner Professor in the College of Business and Economics, Univ. of Kentucky. Research areas include marketing and banking.

Details

Product Code: 9780073529967
ISBN: 0073529966
Publisher: McGraw-Hill/Irwin
Publication Date: 2010-01-25
Number of Pages: 272 pages
Languages: English
Edition: 12
Dimension: 7.91 x 0.39 x 9.88 inches
Shipping Weight: 1.05 pounds