Product description A Theory of Contemporary Rhetoric describes, explains, and argues the overarching theory of contemporary rhetoric. This current view of rhetoric brings together themes in the communication arts, including political literary criticism; bi- and multi-lingualism; multimodality; framing as an artistic and sociological device for composition and interpretation; literacy in the digital age; and the division between fiction and ânon-fictionâ in language/literature studies. Chapters explore the implications of rhetoric for particular aspects of the field. Discussions throughout the book provide illustrations that ground the material in practice. As an overarching theory in the communication arts, rhetoric is elegant as a theoretical solution and simple as a practical one. It asks such questions as who is speaking/writing/composing? to whom? why? what is being conveyed? and how is it being conveyed? Acknowledging the dirth of recent works addressing the theory of rhetoric, this book aims to fill the existing theoretical gap and at the same time move the field of language/literature studies forward into new territory. It provides the keynote theoretical guide for a generation of teachers, teacher educators and researchers in the fields of English as a subject; English as a second, foreign or additional language; and language study in general. About the Author Richard Andrews is Professor in English and International Coordinator at the Institute of Education, London; and Visiting Professor in English Education at the Steinhardt School of Culture, Education and Human Development, New York University. He is chair of the Institute of Educationâs working group on China. He served on the English Board of the UK governmentâs Department of Children, Schools and Families from 2006 to 2009, and has recently been appointed to the Board of the English Subject Centreâ the body that supports the teaching of English in universities in the UK.