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A Type Primer

A TYPE PRIMER

by: John Kane
Format: Paperback

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Description

Practical and hands-on in approach, this book/exercise manual speaks clearly to beginning graphic designers and others involved with type about the complex meeting of message, image, and history surrounding typography. Focused on intent and content, not affect or style, it makes informed distinctions between what is appropriate and what is merely show (especially in terms of the "junk" often generated unenlightened by computer users). Filled with examples, exercises, and background information--and designed itself to reflect good typographic design--it guides readers systematically to the point where they can not only understand but demonstrate basic principles of typography, and thereby strengthen their own typographic instincts. Basics. Development. Letters. Words and Phrases. Text. Simple Organization. Grid Systems. For beginning graphic designers and others interested in learning the effective use of type.

Details

Product Code: 9780130990716
ISBN: 013099071X
Publisher: Pearson
Publication Date: 2002-09-22
Number of Pages: 196 pages
Languages: english
Edition: 1
Dimension: 6.89 x 0.51 x 10 inches
Shipping Weight: 1.13 pounds