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ABCs of Relationship Selling

ABCS OF RELATIONSHIP SELLING

by: Futrell, Charles
Format: Paperback

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Description

ABC’s of Relationship Selling through Service 11e trains readers on a specific, yet generic, step-by-step selling process that is universal in nature. This edition presents a sales process or system in a logical sequence, more than any other text in the market: from planning and the approach, to closing and follow-up for exceptional customer service. The goal of this text has always been to demonstrate to students the order of steps within the selling process; provide numerous examples of what should be in each step; and how the steps within the selling process interact with one another. This market leader text brings a comfortable and familiar approach to the Selling discipline.

Details

Product Code: 9780073404844
ISBN: 0073404845
Publisher: McGraw-Hill/Irwin
Publication Date: 2010-01-19
Number of Pages: 576 pages
Languages: english
Edition: 11
Dimension: 7.99 x 0.98 x 9.88 inches
Shipping Weight: 1.95 pounds