Product description This fully comprehensive and easy-to-use textbook covers all aspects of Media Studies for students a the pre-university level. The authors, who are experienced teachers and A-level examiners, introduce the students step-by-step to the main forms of reading media texts, and address key areas such as media technologies, media institutions and media audiences. AS Media Studies: The Essential Introduction will give students the confidence to tackle every part of an introductory media course. Its key features include: *Activities and further work * Practical assignments and exam questions * Further reading and a glossary of key terms * Case studies showing how theoretical ideas can be applied in everyday situations Review 'Approaches to textual analysis are well described, and activities, pegged to specific examples in the text, are helpful in showing how to apply analysis ... teachers will undoubtedly find some of the descriptions of Institutions, theory or study skills useful supplements to their own teaching.' - The English and Media Magazine 'Succeeds in achieving a depth and a lightness of touch: the section on media audiences, for example is excellent.' - Dan Fleming, Times Higher Education Supplement About the Author Philip Rayner is a Senior Lecturer in Media Communications at Cheltenham & Gloucester College of Higher Education and a Principal Moderator and Principal Examiner for A-Level Media Studies. Peter Wall is a Chief Examiner and Principal Moderator for GCSE Media Studies and a Chair of Examiners for Media Studies A Level. He is also a freelance lecturer `nd writer in Media Studies. Stephen Kruger is a Chief Examiner for Media Studies A Level and Head of Media Studies at Holland Park School.