Product Description In full colour throughout and featuring new case studies, this fully revised and updated edition of the bestselling AS Media Studies: covers all aspects of Media Studies for students of the AS and A-level media syllabus. The authors, who are experienced teachers and examiners, introduce students step-by-step to the skills of reading media texts, and address key areas such as media technologies, media institutions and media audiences.Individual chapters cover: introduction to studying the media study skills reading media texts media institutions audiences and the media case studies of newspapers, television programmes, and films research and how to do it preparing for exams coursework and production guide.AS Media Studies:Â The Essential Introduction gives students the confidence to tackle every part of an introductory media course. Its key features include: activities for the classroom practical assignments for individual study a glossary of key terms case studies of recent media showing how theoretical ideas can be applied in everyday situations. About the Author Philip Rayner is Principal Moderator for AQA A Level Media Studies and Senior Lecturer in media at Cheltenham and Gloucester College of Higher Education. Pete Wall is Chief Examiner and Principal Moderator for the SEG Media Studies syllabus and Chair of Examiners for AQA Media Studies A Level. Stephen Kruger is Chief Examiner for AQA Media Studies A Level and Head of Media Studies at Holland Park School.