Product Description AS Media Studies: The Essential Introduction for AQA is fully revised for theÂ current specification with full colour throughout, over 100 images, new case studies and examples. The authors introduce students step-by-step to the skills of reading media texts, and address key concepts such as genre, representation, media institutions and media audiences as well as taking students through the tasks expected of them to pass the AQA AS Media Studies exam. The book is supplemented with a companion website at www.asmediastudies.co.uk featuring additional activities and resources, further new case studies such as music and sport, clear instructions on producing different media, quizzes and tests. Areas covered include: an introduction to studying the media the key concepts across print, broadcast and e-media media institutions audiences and the media case studies such as Heroes, Nuts, and The Daily Mail guided textual analysis of real media on the website and within the book research and how to do it preparing for exams a production guide and how to respond to a brief. AS Media Studies: The Essential Introduction for AQA clearly guides students through the course and gives them the tips they need to become proficient media producers as well as media analysts. Review 'Truly excellent! A veritable one-stop shop for those studying A Level Media Studies. Up to date, informative and user-friendly.'Â â Jo Wilcock, Senior Examiner AQA VCE Media and Communication'Explanations of the media concepts, cultural terms and theoretical perspectives are clear, concise, well illustrated and accessible to all ... the notebook sections offer deeper insights ... and the stimulus to engage in more depth with media theories and debates ... The section on Media Institutions is the best I've seen.'Â â Julia Burton, Principal Examiner for Two AQA GCE Media Units'An ideal coursebook for students and an invaluable planning tool for teachers.'Â â Les Grafton, A Level Teacher, AQA Subject Advisory Committee 'The book's coverage of the key concepts are simple and easy to read; the liberal and colourful images illustrate the examples effectively and serve to provide an introduction to the basic theories. The engaging layout, quotes and activities all serve to make interesting stimulus material.'Â â Media Education Association Newsletter About the Author Philip Rayner is a Senior Lecturer in Media Culture andÂ Communications atÂ the University of Gloucestershire. Peter Wall is Chair of Examiners for GCE Media Studies, GCE Communication Studies, GCSE Media Studies, Applied GCSE Media and the Creative and Media Diploma.