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Advertising International: The Privatisation of Public Space (Comedia)

ADVERTISING INTERNATIONAL: THE PRIVATISATION OF PUBLIC SPACE (COMEDIA)

by: Mattelart, Armand
Format: Paperback

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Description

A survey of the changes in the advertising industry in the last twenty years including coverage of the emergence of international conglomerates and the diversification of the agencies into public relations and media buying.

Details

Product Code: 9780415050647
ISBN: 0415050642
Publisher: Routledge
Publication Date: 1991-11-20
Number of Pages: 256 pages
Languages: english
Edition: 1
Dimension: 6.1 x 0.71 x 9.09 inches
Shipping Weight: 0.85 pounds