Product Description âA no-holds-barred overview of the very competitive but ultimately rewarding industry that is advertising. Insightful, well-informed, frank and honest. An inspirational eye-opener for all Adland wannabesâ â Gyles Lingwood, Course Leader, Creative Advertising, University of Lincoln, UK 'Like the advertising business, Tibbs' book is dynamic, edgy, and challenging. It captures the industry's excitement, energy, intellect, and creativity. The book is an inspiration and should be standard reading for all practitioners, students, and faculty of advertising, marketing, and communications'â Pamela Morris, Loyola University Chicago, USA âTibbsâ insights turn the advertising agency from a mythical wonderland to a realistic career choice. Through reading this book and taking note of his advice, students will be one step closer to walking through its doorsâ â Helen Powell, Senior Lecturer, Media and Advertising, University of East London, UK Advertising does not need another graduate! Whether you are an aspiring advertising creative, designer, account manager, PR / publicity consultant or marketing manager, AdvertisingÂ is an engaging source of inspiration for those dark, idea-less days and a motivator when those job interviews or placements seem in short supply. Its Companion Website at: www.routledge.com/textbooks/advertising supports the book with further examples and ideas to inspire as well as offering up-to-date advice. This book is filled with numerous visual examples of advertising thinking. With words of advice and guidance from some of the industryâs most respected practitioners and insights from graduates who faced the same challenges you will soon encounter in securing that elusive first job. Add to that, an extensive supply of hints and tips to enhanceÂ the creative thinking processes, take the work you do beyond what you think you are capable of and, crucially, gain an edge at job interviews. Maybe advertising doesnât need another graduate, but then you wonât be just another graduate will you? About the Author Andy Tibbs is Senior Lecturer in Advertising at the University of Gloucestershire. A course renowned for its award winning creative work and track record in graduates gaining placements and employment at some of the most respected advertising agencies and forward thinking marketing teams. He has worked for over 20 years as an art director and designer across many business sectors, with a list of clients including: Volkswagen UK, Bovis Homes, HBOS, Gleneagles Golf Resort, British Gas, Hilton Hotels and Capital One â among many others. Andy also works as a freelance trainer, inspiring secondary school teachers to include insightful, relevant creative teaching in their art & design programmes.