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Advertising Language: A Pragmatic Approach to Advertisements in Britain and Japan

ADVERTISING LANGUAGE: A PRAGMATIC APPROACH TO ADVERTISEMENTS IN BRITAIN AND JAPAN

by: Tanaka, Keiko
Format: Paperback

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Description

Product Description Advertising Language analyses the ways advertisers use language to gain and retain the attention of their audience, with particular emphasis on puns and metaphors. The book contains a unique chapter on images of women in Japanese advertising and is the only book to contrast British and Japanese advertising, subsequently revealing penetrating insights into these two cultures. Review 'The book is relevant to a wide range of disciplines, including anthropology, sociology, linguistics, literary criticism and media studies.' - Linguistics and Behavior Abstracts

Details

Product Code: 9780415198356
ISBN: 0415198356
Publisher: Routledge
Publication Date: 1999-02-12
Number of Pages: 168 pages
Languages: english
Edition: 1
Dimension: 5.51 x 0.51 x 8.31 inches
Shipping Weight: 0.45 pounds