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Advertising Myths (International Library of Sociology)

ADVERTISING MYTHS (INTERNATIONAL LIBRARY OF SOCIOLOGY)

by: Cronin, Anne M.
Format: Paperback

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Description

Product description Advertising is often portrayed negatively, as corrupting a mythically pure relationship between people and things. In Advertising Myths Anne Cronin argues that it is better understood as a 'matrix of transformation' that performs divisions in the social order and arranges classificatory regimes. Focusing on consumption controversies, Cronin contends that advertising is constituted of 'circuits of belief' that flow between practitioners, clients, regulators, consumers and academics. Controversies such as those over tobacco and alcohol advertising, she argues, distil these beliefs and articulate with programmes of social engineering aimed at altering consumption patterns. This book will be essential reading for students and academics of advertising and consumption. About the Author Anne Cronin is a lecturer in the Sociology department, and at the Institute for Cultural Research, at Lancaster University. She has also published Advertising and Consumer Citizenship: Gender, Images and Rights (Routledge, 2000).

Details

Product Code: 9780415281744
ISBN: 0415281741
Publisher: Routledge
Publication Date: 2003-12-18
Number of Pages: 168 pages
Languages: English
Edition: No Information
Dimension: 6.14 x 0.39 x 9.21 inches
Shipping Weight: 0.71 pounds